Artby MeredithSchomburg

A day in life of brand designer is always different and challenging. A brand designer develops a company’s image and message. Every new brief comes with a challenge and new ideas. It starts with meeting clients, creating concepts, drafts and prototypes and going through a variety of design choices. Until the team decide the best options to present and proceed to the actual work of designing and completing the project. Through every day-to-day work brand designer might face some challenges. Some people work under pressure while others suffer. designer face is balancing between client’s needs and So, working with tight deadlines is an issue for some designers. One of the concerns that personal design preferences and style. Following the creative industry with learning new skills and trends is also a challenge. Beside all of that being unique and keeping your ideas original is considered an everyday mission for any There are different types of clients’ needs in this specialism. One of them is creating an identity and clear purpose for the brand in the market based on their target audience. In addition to developing a brand awareness where the customers are able to identify the brand by its attributes and be more memorable. Moreover, brand designer helps clients to create a brand recognition through visuals like logo, packaging, brand colors and products beside creating touch points which help the brand in increasing interaction and engagement. In the end the main aim of brand designer is to help every client influence their customers by launching a strong brand.

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References:

9 types of brand objectives. Simplicable. (n.d.). Retrieved March 2, 2022, from https://simplicable.com/new/brand- objectives

5 challenges designers face. ocreations A Pittsburgh Design Firm. (2019, May 24). Retrieved March 2, 2022, from https://www.ocreations.com/5-challenges-designers- face/